What is SMS Texting? SMS, short for Short Messaging Service, is actually a text message service that enables short messages of generally no more than 160 characters long, to be sent to, and transmitted from a mobile phone. Cell phones and the usage of SMS, are having an un-deniable effect on our daily lives and the methods we use to conduct business. The truth that SMS offers a tremendous opportunity for companies to interact with their customers, is not actually well known.
Consider these figures. The phone number reported that in the UK alone, in a three year period from 2003, over 75 billion SMS messages were transmitted. In america, in accordance with the ‘Cellular Telecommunications & Internet Association’, the number of SMS messages has expanded from 930 million monthly in 2002, to 1.2 billion per month in 2003. Recently, within the Philippines, SMS Messaging played an important role in bringing down an unpopular political regime. Now that’s lots of SMS messages.
The ‘Australian Mobile Telecommunications Association’, reported that during 2005, Australians sent more than 5 billion texts. Considering, Australia’s population is just around 20 million, this really is extraordinary. Popular reality Tv programs like Australian Idol, Big Brother, Dancing using the Stars, American Idol, and others, use SMS technology to generate millions of dollars of revenue right from the SMS votes which will be used to determine the winners.
During recent years, SMS Messaging has created into the most used service inside the mobile data area. Also, when response rates, interactivity and cost to implement, are thought, SMS marketing is without a doubt the most popular marketing method. SMS is actually a high-response-rate method of communication, which can help to acquire and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. According to current growth figures, SMS Messaging can become an ever increasingly important component in future marketing communications.
Since there is a charge for sending SMS messages, they nearly always get to the intended recipient. SMS messages are forwarded to SMS Gateways, where these are stored until sent. This means, even when the recipient will not be immediately accessible to receive them, or if the phone is powered off or away from range, messages have the ability to be delivered at the next opportunity. This high rate of deliverability makes SMS Messaging the most efficient approach to communication available.
There’s nothing more irresistible, compared to the tone of your in-coming SMS message for the user anticipating, perhaps, an individual message from the friend. This reason alone nearly always guarantees that this SMS message that you send, is going to be read.
Around 2,500 mobile phone-users within the town of Lulea, Sweden, volunteered to receive SMS messages of promotions from 150 local organizations. The volunteers were sent an SMS for any recognized fast food outlet’s burger offer, 25 percent in the targeted users took up the offer.
A tiny club planning to increase their patrons during slow nights during the week, made a decision to run theme nights. Having dedicated to maintaining a database from the clubs members, the club owner prepared and sent an SMS message to his member database, offering a 45% off discount for turning with the written text message. This is done the night time before the event. The promotion was successful with 29% of those sent the SMS message, taking up the offer and turning up.
Case 3 – with allocated SMS text credits. As security personnel arrived at your location, the supervisor would text a keyword plus an ID number. These SMS messages were brought to a central administration database, where they updated each officer’s individual timesheet. This method was repeated after your day as officers left. The complete timesheet collection process, that utilized to use up to 2 days, was almost entirely eliminated. Further, because this process automatically updated the administration database, accuracy and prevention of loss in data was ensured.
An application company for media and advertising agents doing work in film, television and photography, desired to provide casting agents a quicker and much more efficient way to find out if their artists were available for castings. This provider leads the business in casting solutions by combining, Web and SMS technology. All casting job data is applied for a database, and after that queried for artist matches based on set criteria. Artists who match the criteria are then sent an SMS message instantly. Messages are merely entered once, personalized, and delivered to all of the relevant artists. When received, the artist simply replies with a yes or no. As the message is received at the administration database, records are updated immediately. Casting agents benefited by saving time, reducing costs and accurate recording of events.
Communication is vital in Marketing. SMS marketing makes it possible to directly communicate with customers and supplies a cost-effective approach to data collection. Many leading companies have included this medium within their marketing strategies, and consequently, the quantity of companies using SMS keeps growing rapidly. An essential component of using SMS as being a advertising tool is actually a client database. This database should be maintained along with other relevant customer and contact information not to mention should have a valid mobile phone number. If applicable to your area, ensure that you can to personalize your SMS messages by maintaining nwmzqs names within your database.
Probably the most vital factor when settings up an SMS campaign. Ensure your member database of cell phone numbers is opted in. This pre approval for SMS communication ensures prevention of prosecution. Provision of any member opt out process will also assist to avoid legal issues.
Make sure your marketing is relevant to your target. The relevance of the message is important for fulfillment. Can the recipient view a real and tangible benefit to your message? Otherwise, brand damage could result. Limit SMS messages to not more than 160 characters. Focus your message on benefits and don’t ramble. If messages tend to be more than 160 characters, another SMS will have to be sent. Avoid this. As well as doubling the cost, the recipient may be irritated and discard the entire message.
SMS Messaging is an interactive medium. Invite participation through polls, logos, games, ring tones or vouchers. Use interactivity to obtain information for precisely targeted future promotions. Adhere to the tried and proven techniques of database marketing Standard database marketing methods and principles, as utilized by other marketing mediums, are what SMS Messaging requires. The marketing database needs to be dissected by various factors as necessary for particular businesses, including, gender, age, interests, location, purchasing patterns and frequency.